The New York Mets
By tapping into the hope, excitement and ritual of Opening Day, this campaign transformed preseason anticipation into ticket sales for die-hard Mets' fans. passionate fans.
nike Football
AI-enhanced
As an experiment, I revisited an older Nike campaign and used generative AI to update the athletes and visual design. The first comp is AI-generated; the original campaign follows. The headlines, you ask? Nope, AI didn’t write those.
Merrell isn’t just outdoor apparel—it’s an invitation to get outside. To launch the brand’s hiking boots and shoes, we created a campaign built around a simple belief: your best side is outside.
Merrell shoes
Verizon Holiday
omni-channel
Across retail, digital, and out-of-home, this seasonal campaign shows how a Verizon gift can turn even the most stressed holiday shopper into a holiday hero.